Good morning everyone.
Last week, Alexandra and I went shopping, where she was on the hunt for me to wear something “respectable” for some upcoming meetings. We went to Loro Piana and Brunello Cucinelli, two fine Italian designers with whom I was unfamiliar.
Upon being in those stores with the great playlists and helpful tailors who provided espresso while we were fitting summer linen pants, I had the thought: Running On Butter needs to enter the luxury fashion market.
Like Cucinelli and Loro Piana, we’re visionaries here at ROB, and it would be unkind for us to withhold our excellent taste from the general public. So we saw it as our duty to design a Running On Butter sweatshirt for y’all.
As with the best luxury brands, this sweatshirt isn’t merely nice to look at. It’s a statement piece. It’s an indictment of who you are and where you belong. This piece says: you’ve arrived. You are elite.
Now, is it handmade in Italy? No. I think it’s made in Indonesia or something, probably in some questionable working environments, but hey—kids gotta work too!
You can buy this one-of-a-kind piece here.
Remember, as Alexandra told me when I saw the price tag on the loafers she picked out for me, it’s an investment.
(Alexandra is wearing a size small and she told me I had to say to size down because it fits like a medium.)
